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Newsletter · Issue #061

Search the Store Before You Publish the Name

After this issue, the reader can look up an exact App Store name in the same job before publishing that name on a public product URL, and can withdraw the URL if the lookup already has a same-job app.

Published
Format
Quick Teach
Reader job
Teach
Length
2 min read
Written by
Victor Solano

I put the name Closet Replay on three public legal URLs while preparing a wardrobe app. Today's US search for that exact name still returns app 6773011443, Closet Replay - Wear Smarter, sold by Jijo Bose. The listing catalogs clothes you already own and logs what you wear. Those three URLs, /apps/closet-replay/support, /privacy, and /terms, now return 404 and are absent from the sitemap.

Swap in the exact name. The current JSON is the name check. A local folder, a draft record, and a signed build do not appear in this result.
# US App Store search. Read trackName, trackId, sellerName, and the listing's job.
curl -sS 'https://itunes.apple.com/search?term=Exact+Name&entity=software&country=us&limit=5'
  1. Step 01

    Search the live US storefront for the exact name

    Record trackName, trackId, sellerName, and the job described in the listing. Use today's result, not an older screenshot or a memory of a clear search.

  2. Step 02

    Stop if the same name already covers the same job

    Another seller in the same job is enough to keep that name off public URLs. Do not publish support, privacy, or terms pages that use it.

  3. Step 03

    Withdraw URLs that already went out

    Remove the route modules. Confirm each URL returns 404. Confirm the sitemap no longer lists them. A leftover public URL is still a name claim after you stop the rest of the release.

The check

The public lookup is the name check. Unpublished pages are not evidence that the name is clear.

Look the name up before you put it on a URL.